The jeans market has always been one of the most competitive throughout the last few decades, with brands going in and out of fashion. Although they’re seen as being very stylish, and some of the commercials have been labelled iconic moments, you’d never really associate jeans with art.

That may be about to change however as the brand Pepe Jeans are just about to step into the art world.

Pepe Jeans have put in a request to use the works of Pop-Art icon Andy Warhol in a range of their jeans, purely in Europe.

Warhol himself was famous for wearing Levi jeans, but the Warhol foundation actually cancelled a contract they had with Levi to produce jeans branded with the Warhol name. They have now agreed for Pepe Jeans to use the artist’s work in a collection that is to be on sale in August. The collection is simply called ‘The Art’.

There will be two different London collections, one focusing on signed contracts of Warhol’s and the other using his portraits.