James Bond may favour a vodka martini, but Martini & Rossi are having to resurrect some old averts from the fifties and sixties to revive interest in their product. The original adverts were from iconic Pop Art luminary, Andy Warhol, and originally ran from 1956 to 1963.

The new campaign entitled “Warhol’s take on taste” and will run later on this month in US based lifestyle magazines.

The idea of the adverts is to revive interest in the Vermouth based beverage, Martini, which was very popular in the 1960’s. The ad campaign consists of four separate Andy Warhol prints.

Next month, on August 6 (which would have marked Andy Warhol’s 80th birthday) Martini and Rossi are holding a special, invitation only, party at the Warhol Factory.

Michael Hermann of the Warhol Foundation said about the deal:

Martini & Rossi was ahead of the curve when they identified Warhol’s talents in 1956 and they are once again ahead of the curve with this campaign that redefines vermouth and the art of the aperitif.